Partner with a Veteran-Led World Record Challenge

The adventure begins on African soil — one of the most visually spectacular golfing backdrops in the world. With iconic landscapes, dramatic skies and a continent bursting with passion for sport, this leg sets the tone for everything that follows. Your brand launches the challenge to a global audience from one of the most photogenic places on Earth. Expect stunning content, high-energy social posts and the electricity of a world record attempt getting underway.

Asia is home to the fastest-growing golf markets on the planet — and some of the most engaged digital audiences anywhere. Sponsoring this leg puts your brand in front of hundreds of millions of potential viewers across platforms where sports content goes viral overnight. Rich culture, breathtaking courses and a fanbase that is deeply passionate about both sport and human achievement make this one of the most exciting sponsorship opportunities of the entire challenge.

Australia and New Zealand are proud, passionate sporting nations with a fierce love of golf and a deep respect for military service. The Australasian leg reaches an audience that connects instantly with stories of resilience, mateship and pushing human limits. With world-class courses, incredible natural scenery and media that loves an underdog story, your brand will be associated with one of the most celebrated sections of this historic challenge.

A continent of colour, energy and untold stories — South America brings a unique and powerful dimension to this world record attempt. As the team tees up in one of the most vibrant regions on Earth, your brand joins a wave of content that celebrates diversity, passion and sport. The social media firepower of South American audiences is extraordinary, and the imagery produced here will be among the most striking of the entire challenge.

The North America leg lands in the biggest golf market on the planet. The United States alone has over 25 million golfers, and North American audiences have an enormous appetite for veteran-led stories of courage and determination. Sponsoring this leg gives your brand unrivalled exposure in the world's most commercially powerful golf market, with press, social and broadcast coverage reaching audiences from coast to coast and beyond.

This is where it ends — and where the noise is loudest. The UK home leg is the grand finale of the entire world record attempt, with the team returning to British soil to complete one of the most remarkable journeys in the history of the sport. National press, veteran media, golf publications and mainstream broadcasters will all have eyes on this moment. Sponsoring the final leg puts your brand at the heart of the celebration — the finish line, the record, the emotion, the legacy. There is no bigger moment in the challenge to have your name attached to.